Meaningful Visions for Life, Langenæs Alle 53, 3tv, 8000 Århus C, Denmark | talk@mvl.dk  
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Design as Innovation

The design approach and design research are key elements of successful innovative processes.
Creatively engaged in creating the future the designer collaborates with users as well as stakeholders in the client organization to deliver the best and most appropriate product, service or system to fulfill the needs and desires of the market.

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Collective Intelligence in the creative process

Just like no man is an island no product can be created be one person. Based on a thorough design research and a shared knowledge of the current situation, a process that engages the collective intelligence of the entire developmental team as well as its closest neighbors is needed to reach the best possible solution.
Collective intelligence is often only engaged in isolated brain storming sessions, but can just as well be utilized through the entire developmental process through personal and organizational practices as well as supporting technologies like web 2.0 platforms.

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The Social Product

When is a product deeply meaningful to its users and buyers? On the internet we currently see a spurring of social product and services that link and connect us in new ways and for new purposes. Or actually the purpose is ancient: As a social beast human beings have always had a desire to both stand out and be part of a social context at the same time. How do we as designers develop product that can fit this desire and how can we develop platforms that enable new social patterns to emerge and possibly novel social actions to impact the world.

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Meaningful Visions for Life

Social User Experience Design

Developing products for meaningful use that initiates meaningful experiences is the key to making value. It is important to consider why someone would use a service, an application or a product when we design this product: how it fits in their everyday life with their friends, family, with their values and how they dream their lives are going to be.

Value grows from interaction

User experience is gaining importance in almost all aspects of product development and design concept innovation. Social uses are likewise key to success in the new world of interactive products that connects us with more people and much more complex functionalities. Handling the social user experience as a design material is then an important opportunity for potential new markets, new products and sustainable innovation.

Meaningful Visions for Life is a design consultancy dedicated to this perspective on product and service innovation. As a one-man operation I can collaborate with in-house innovation teams and participate in design work from this perspective. Basically I offer four different types of design consulting depending on the duration of the project and the level and quality of collaboration.

What triggers me in design and innovation of social user experience is the creation of new platforms for human potentials in creativity, collaboration, sharing, doing business, coaching, learning, and living. Meaningful Visions for Life is about designing the life around the objects where we meet in meaningful relations. And making that good business.

The consulting work of MVL is based on my research and PhD-dissertation ‘Designing for Social Interaction' where I describe several concepts that the designer of social spaces needs to be aware of in the design process and when facilitating social situations.

MVL is wholly owned and run by Martin V. Ludvigsen PhD, designer and architect (MAA, mDD) design specialist in the social aspects of interactive products and services, experience modeler and generally a very good guy.

 



 
 
           
 
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GO TO NEXT & MORE - this site is defunct

May 21st, 2008 and tagged in General

Please go to my new site for the same stuff - and much more

Next & More

It a cool site - promise


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Next & More - new site

May 21st, 2008 and tagged in Art & Design, Research

My new site is rolling.

I am committing the ultimate crime in the age of Google. I am changing my URL. All the links will be broken - I will go out of existence, web-vise. But I will be back from the new and better site.

Next & More is my personal platform for research and consulting. Today I am combining these two in an effort to explore design, and in the future I will seek out new clients and collaborators, as well as new research projects.

New site: www.nextandmore.com ;

New RSS feed: feed://http//nextandmore.com/feed/  


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        Design is always 'in the making' continually engaged in creating the future, because  
        clarity of potential evolves in action